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This was provided to press under embargo, generating 48 press previews of the game published in late June and early July, two weeks before the game’s launch.
The banner saga 3 Pc#
Prior to the launch of Banner Saga 3, Plan of Attack was instructed to build a preview campaign which would use a special dedicated PC Steam build of first 3 chapters of the game. Between the beginning of May 2018 and mid July 2018, Plan of Attack had secured in excess of 600 editorial placements for the first two games on Switch in the Banner Saga franchise. For Banner Saga 2 the announce and review campaign generated over 270 editorial placements over 80 of which were Nintendo Switch reviews. This announce and review campaign for the Banner Saga on Switch generated over 330 editorial placements, over 70 of which were Nintendo Switch reviews.
![the banner saga 3 the banner saga 3](https://www.dualshockers.com/static/uploads/2018/07/maxresdefault-3-768x432.jpg)
In May and June of 2018, we kept the Banner Saga momentum going with the launches of Banner Saga and Banner Saga 2 on Nintendo Switch, in anticipation of Banner Saga 3’s release on all platforms. With a multi-format release planned, this pre-order announcement was conducted in two parts which would see pre-order announcements for Xbox One and Nintendo Switch follow in July just prior to launch with a discounted offer for players who already owned Banner Saga and Banner Saga 2. In April 2018, Plan of Attack distributed the Banner Saga 3 pre-order announcement revealing the July release date for the digital and physical editions, Trilogy Bonus Edition and Dredge Ally pack offers. The gameplay video has gained nearly 60,000 views on Eurogamer’s YouTube channel. Eurogamer ran the first ‘hands-on’ exclusive, sharing the first 30 mins of gameplay from their on-site recording session which, once published, was then picked up by a massive range of international media including 3D Juegos, Go Nintendo,, , Dualshockers, Every Eye, and Play M. Plan of Attack secured media meetings with the likes of Game Informer, PCGamesN, Eurogamer, PC Gamer, Gamesoul, The Sixth Axis, and Multiplayer among others. These reveals helped pave the way for media and consumers to learn more about the pivotal characters well ahead of the actual preview campaign.įor GDC 2018 in San Francisco, Plan of Attack was responsible for booking press interviews with Stoic. Each short trailer highlighted the game’s key characters, acting as a reminder of what role the characters played in previous instalments.
The banner saga 3 series#
This was followed in January 2018 when Stoic released the first in a series of Banner Saga 3 character vignette trailers. The first key news beat came in October 2017 with the official teaser video. This initiative was co-ordinated by Plan of Attack to take advantage of the fact that specialist gaming media would be in central London attending Rezzed, London’s premier games event, thus providing a prime opportunity to secure key editorial. Hand picked media were invited to the UKIE offices in London to interview Stoic and check out a short demo resulting in deep first look features and developer interviews from outlets such as Rock Paper Shotgun, IGN, Videogamer, PC Games N, Gamewatcher and Gamereactor. Plan of Attack were then tasked with building a first look campaign to take place in London. Stoic successfully surpassed its Kickstarter funding goal after only seven days, and media outreach resulted in 550+ news stories related to the game’s funding success and stretch goals. Communications for Banner Saga 3 began in January 2017 with the announcement of its Kickstarter campaign to support the game’s development.